Social Media Campaigner Software

Like most companies, Atlassian has a mixture of people who are working from home full-time (like me) and those who grab an ad-hoc day when the plumber is coming or they can't stop sneezing. But our collective WFH muscles got a major workout recently when 500 of us went remote during the week-long gap between moving out of one office space and into another. I talked to colleagues in several departments at Atlassian and dug into my own bag of tricks to bring you this collection of tips for working from home. And because working from home came with a few surprises, I'll also share some little-known facts and a classic blooper – don't miss these if you're thinking of transitioning to full-time remote work. Working From Home Tips 1. Dedicate a work space and make it your own. Yes, this tip is at the top of every other list of working from home tips you've ever read. There's a reason for that. When you work from an office, your commute helps your brain shift into ...

Each year, it seems like most of the Super Bowl is consumed by ads. But this year, when the Super Bowl ended before 10:30 PM EST, some big-game party-goers wondered, "Were there fewer ads this year?" In reality, the game ended at a decent hour because the Kansas City Chiefs smoothly took down the San Francisco 49ers without entering overtime. Additionally, with over 50 commercials, this year's Super Bowl aired more ads than the 2019 game -- which only hosted 42 ads. However, in recent years, ads of 30-seconds or less have become the norm. So, although there were more ads this year, many of them were on the extremely-short side. This isn't shocking. Each year, Super Bowl ad slots get more and more expensive. This year, advertisers paid $5.6 million for 30-second slots. This increased from roughly $5.1 million in 2019. Although keeping an ad under half a minute obviously saved companies millions of dollars, this time limit posed unique challenges for brands that...

Running a successful event can be stressful, especially when you have so much to coordinate, including the agenda, the venue, and the speakers Email event invitations, however, shouldn't be stressful. If you're struggling when deciding what to include in your email event invitation, consider what you'd like to see in an invite — probably information about the agenda, venue, and speakers, right? Answering the questions your audience will have about your event is a great place to start when writing an email invitation. The rest comes easily, as long as you consider good look at design, inclusive language, and personalization depending on your recipients. Event invitation emails are helpful because they inspire interest for the event, makes emails personalized, streamlines the process of messaging. If you're looking for ideas about how to write an amazing event invitation, keep reading. How to Write an Email Invitation For an Event Remember, not all event invitat...

Nostalgia marketing is the advertising equivalent of comfort food. In a time when most marketing focuses heavily on the future, it transports us back to a simpler place where our current problems don't matter and the hustle and bustle of modernity just melts away. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on the things we already know are great. We know at a gut level that nostalgia gives our lives a feeling of meaning and continuity, but you may be surprised to learn it can also make us looser with our wallets. A study published in the Journal of Consumer Research found that nostalgic feelings made participants more willing to spend money on consumer goods and services. It would appear that advertisers have caught on. Over the past five years, nostalgic ads have been popping up left and right -- with millennials as their main target. Although these ads are getting more common, marketers have known that millennials would be a nostalgi...

One of the most heated debates that I've been apart of is when I was arguing with my best friend that Taylor Swift is a good dancer. The first thing you should know about me is that Taylor Swift is my favorite artist, so you'd have a hard time convincing me she's bad at anything (because she isn't). That's how I imagine the debate is between two search engine optimizers who debate whether subdomains or subdirectories are better for SEO. As a marketer, that debate can cause confusion. Below, let's review the differences between a subdomain and subdirectory and how they affect SEO. Essentially, it's all about site hierarchy. A subdomain can be used if portions of your site are extensive enough that they need a separate hierarchy. When it comes to a subdirectory, though, all portions of your site branch off of the main domain. So, how can a company use a subdomain? Below are the most common ways: 1. Support: Sometimes it doesn't make sense to hav...

Roses are red, violets are blue, Valentine's Day is coming ... and you didn't think this one through. If you're shopping for a marketer, picking out a gift can be even more intimidating. We love trends, creativity, but also practicality! So, do you go the creative and funny route, by us something that can help us in the office, or embrace a pop culture trend we've been raving about. With everyone's favorite "Hallmark holiday" right around the corner, we had a hunch that some of you might have forgotten to pick up something special for a friend, family member, or special someone who works in the marketing world. Rather than letting you default to a box of chocolates, we've come up with a list of creative, useful gifts that are sure to impress. Now, we'll be the first to admit that some of them are kind of nerdy ... but aren't we all a little nerdy, after all? We've accounted for all types of budgets by listing the gifts in ascending o...