Social Media Campaigner Software

You would think print advertising is void of innovation today, but that's actually not the case. In fact, many brands are finding new ways to merge the digital and physical world through magazine and newspaper ads. To give you a sense of how businesses today are incorporating print ads into their digital strategy, we've collected 17 print ads that'll make you rethink the word "traditional." Click here to download more examples of exceptional advertising campaigns. 17 Interactive Print Advertisements That Are Still Innovative Today 1. Glacial If you've ever wanted to speed up the beer-cooling process, you'll understand the allure of this print ad from Glacial. You soak the ad in water, wrap it around the bottle, and put it in the freezer. The print ad was made with salt particles, which reduce the freezing point of water. 2. Nivea This print ad won the Mobile Grand Prix at Cannes in 2014. The ad includes a wristband you could attach to your ch...

Like most companies, Atlassian has a mixture of people who are working from home full-time (like me) and those who grab an ad-hoc day when the plumber is coming or they can't stop sneezing. But our collective WFH muscles got a major workout recently when 500 of us went remote during the week-long gap between moving out of one office space and into another. I talked to colleagues in several departments at Atlassian and dug into my own bag of tricks to bring you this collection of tips for working from home. And because working from home came with a few surprises, I'll also share some little-known facts and a classic blooper – don't miss these if you're thinking of transitioning to full-time remote work. Working From Home Tips 1. Dedicate a work space and make it your own. Yes, this tip is at the top of every other list of working from home tips you've ever read. There's a reason for that. When you work from an office, your commute helps your brain shift into ...

Each year, it seems like most of the Super Bowl is consumed by ads. But this year, when the Super Bowl ended before 10:30 PM EST, some big-game party-goers wondered, "Were there fewer ads this year?" In reality, the game ended at a decent hour because the Kansas City Chiefs smoothly took down the San Francisco 49ers without entering overtime. Additionally, with over 50 commercials, this year's Super Bowl aired more ads than the 2019 game -- which only hosted 42 ads. However, in recent years, ads of 30-seconds or less have become the norm. So, although there were more ads this year, many of them were on the extremely-short side. This isn't shocking. Each year, Super Bowl ad slots get more and more expensive. This year, advertisers paid $5.6 million for 30-second slots. This increased from roughly $5.1 million in 2019. Although keeping an ad under half a minute obviously saved companies millions of dollars, this time limit posed unique challenges for brands that...

Running a successful event can be stressful, especially when you have so much to coordinate, including the agenda, the venue, and the speakers Email event invitations, however, shouldn't be stressful. If you're struggling when deciding what to include in your email event invitation, consider what you'd like to see in an invite — probably information about the agenda, venue, and speakers, right? Answering the questions your audience will have about your event is a great place to start when writing an email invitation. The rest comes easily, as long as you consider good look at design, inclusive language, and personalization depending on your recipients. Event invitation emails are helpful because they inspire interest for the event, makes emails personalized, streamlines the process of messaging. If you're looking for ideas about how to write an amazing event invitation, keep reading. How to Write an Email Invitation For an Event Remember, not all event invitat...

Nostalgia marketing is the advertising equivalent of comfort food. In a time when most marketing focuses heavily on the future, it transports us back to a simpler place where our current problems don't matter and the hustle and bustle of modernity just melts away. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on the things we already know are great. We know at a gut level that nostalgia gives our lives a feeling of meaning and continuity, but you may be surprised to learn it can also make us looser with our wallets. A study published in the Journal of Consumer Research found that nostalgic feelings made participants more willing to spend money on consumer goods and services. It would appear that advertisers have caught on. Over the past five years, nostalgic ads have been popping up left and right -- with millennials as their main target. Although these ads are getting more common, marketers have known that millennials would be a nostalgi...

One of the most heated debates that I've been apart of is when I was arguing with my best friend that Taylor Swift is a good dancer. The first thing you should know about me is that Taylor Swift is my favorite artist, so you'd have a hard time convincing me she's bad at anything (because she isn't). That's how I imagine the debate is between two search engine optimizers who debate whether subdomains or subdirectories are better for SEO. As a marketer, that debate can cause confusion. Below, let's review the differences between a subdomain and subdirectory and how they affect SEO. Essentially, it's all about site hierarchy. A subdomain can be used if portions of your site are extensive enough that they need a separate hierarchy. When it comes to a subdirectory, though, all portions of your site branch off of the main domain. So, how can a company use a subdomain? Below are the most common ways: 1. Support: Sometimes it doesn't make sense to hav...

Roses are red, violets are blue, Valentine's Day is coming ... and you didn't think this one through. If you're shopping for a marketer, picking out a gift can be even more intimidating. We love trends, creativity, but also practicality! So, do you go the creative and funny route, by us something that can help us in the office, or embrace a pop culture trend we've been raving about. With everyone's favorite "Hallmark holiday" right around the corner, we had a hunch that some of you might have forgotten to pick up something special for a friend, family member, or special someone who works in the marketing world. Rather than letting you default to a box of chocolates, we've come up with a list of creative, useful gifts that are sure to impress. Now, we'll be the first to admit that some of them are kind of nerdy ... but aren't we all a little nerdy, after all? We've accounted for all types of budgets by listing the gifts in ascending o...

Amazon DocumentDB (with MongoDB compatibility) is a fast, scalable, highly available, and fully managed document database service that supports MongoDB workloads. You can use the same MongoDB application code, drivers, and tools as you do today to run, manage, and scale workloads on Amazon DocumentDB without having to worry about managing the underlying infrastructure. Today, Amazon DocumentDB has added support for five additional aggregation pipeline capabilities that allow you to compose powerful aggregations over your documents. The new capabilities include the $objectToArray, $arrayToObject, $slice, $mod, and $range aggregation pipeline operators. We are constantly listening to our customers to build the capabilities that they want the most, and improve compatibility for the capabilities they actually use. See the documentation for more about the supported MongoDB APIs and aggregation pipeline capabilities for Amazon DocumentDB. In this blog post, I introduce you to some of thes...

When it comes to building a memorable brand, it's all about consistency. When you're shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away. The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. Once we see them enough, they become instantly recognizable, bringing us a clear sense of reliability and security. Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. We've compiled a list of some awesome brand style guides to use as inspiration for your next branding project or website redesign. Check them out below. What are brand guidelines? Brand guidelines, also known as a brand style guide, gov...

Building a website is, in many ways, an exercise of willpower. It’s tempting to get distracted by the bells and whistles of the design process, and forget all about creating compelling content. It's that compelling content that's crucial to making inbound marketing work for your business. So how do you balance your remarkable content creation with your web design needs? It all starts with the "About Us" page. For a remarkable about page, all you need to do is figure out your company's unique identity, and then share it with the world. Easy, right? Of course not. Your "About Us" page is one of the most important pages on your website, and it needs to be well crafted. This profile also happens to be one of the most commonly overlooked pages, which is why you should make it stand out. The good news? It can be done. In fact, there are some companies out there with remarkable "About Us" pages, the elements of which you can emulate on your own w...