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Showing posts from December, 2019

The New Approach to Work-Life Balance

CareerBuilder found that nearly half of American workers check email after they leave work, and 45% say they do work during non-business hours. Additionally, this phenomenon crosses global borders, prompting new laws in France and a campaign in Japan to limit working hours. Of course, we'd all love a little more balance in our lives. But it's more than that. We need it. Today's "always on" mentality has serious consequences. Stanford professors Joel Goh, Jeffrey Pfeffer, and Stefanos Zenios found that more than 120,000 deaths per year and approximately 5%–8% of annual healthcare costs may be attributable to workplace stress from long working hours, job insecurity, work-family conflict, high job demands, and low social support at work. But achieving work-life balance is hard. Obviously, reducing workplace stress is essential. But, despite finding that those who take vacation and travel are happier in their personal and professional lives, Project Time Off also ...

How Consumers Actually Responded to All Those Black Friday Ads [New Research]

Although Cyber Monday is described as the biggest online shopping event of the year, more than $7.4 billion in online purchases were made on Black Friday in 2019. While a majority of Black Friday purchases happened online, a Fiserv study found that brick-and-mortar store purchases rose by 4.2% compared to 2018. The same study found that a quarter of people traveled 25 miles or more to stores with Black Friday discounts. By now, you may know that this was one of the biggest Black Fridays ever. But, as a marketer, you might be wondering what drove people to overcrowded stores and ecommerce websites during the national shopping event. You also might want to learn more about consumer shopping behaviors to strengthen your overall strategy in 2020. To help you discover more about the consumer behaviors behind Black Friday's 2019 results, I surveyed a pool of more than 300 people using Lucid Software to learn what led them to engage with or purchase products in Black Friday ads. In...

Make a New Year’s resolution: Follow Amazon DynamoDB best practices

As the new year begins, we encourage you to make a resolution to follow Amazon DynamoDB best practices. Following these best practices can help you maximize performance and minimize throughput costs when working with DynamoDB. Click the following links to learn more about each best practice in the DynamoDB documentation. Design and use partition keys effectively The primary key that uniquely identifies each item in a DynamoDB table can be simple (a partition key only) or composite (a partition key combined with a sort key). Design your application for uniform activity across all logical partition keys in your table and its secondary indexes. You get the added benefits of burst capacity, adaptive capacity, and write sharding. Use sort keys to organize data Well-designed sort keys gather related information together in one place where it can be queried efficiently. Composite sort keys let you define hierarchical (one-to-many) relationships in your data that you can query at a...

Personality Tests: a Gimmick or Helpful Management Tool?

My coworkers and I love personality tests. We share them with each other to have fun and get to know each other — an important task since half of our team is remote and sprinkled across the country. Personality tests have allowed us to gain insight into our lives outside of work. They’ve also helped us better understand our communication and collaboration styles, which has made projects, meetings, and feedback sessions much easier to navigate. Personality tests can be major assets for teams of any size, location, and skill set. They unlock professional preferences such as how each coworker likes to receive criticism and feedback, and they can boost camaraderie and communication between even the most polar opposite team members. Let’s dive into the accuracy of personality tests and how to navigate results in the workplace. How accurate are personality tests? Personality tests are like going to the gym — you only get out what you put in. If you don’t take personality testing seriou...

How Consumers Actually Responded to All Those Black Friday Ads [New Research]

Although Cyber Monday is described as the biggest online shopping event of the year, more than $7.4 billion in online purchases were made on Black Friday in 2019. While a majority of Black Friday purchases happened online, a Fiserv study found that brick-and-mortar store purchases rose by 4.2% compared to 2018. The same study found that a quarter of people traveled 25 miles or more to stores with Black Friday discounts. By now, you may know that this was one of the biggest Black Fridays ever. But, as a marketer, you might be wondering what drove people to overcrowded stores and ecommerce websites during the national shopping event. You also might want to learn more about consumer shopping behaviors to strengthen your overall strategy in 2020. To help you discover more about the consumer behaviors behind Black Friday's 2019 results, I surveyed a pool of more than 300 people using Lucid Software to learn what led them to engage with or purchase products in Black Friday ads. In...

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