Social Media Campaigner Software

In 2017, 71% of small businesses had a website, and 92% of businesses without a website said they’d have one by the end of 2018. Today, having a website is as necessary for a company as having a phone number. Maybe you’re starting a new business venture or developing your personal brand. Or, maybe you’re looking to update your company’s outdated website. Whatever the case, creating a new website can feel overwhelming, particularly without technical expertise or a budget for web developers.To alleviate any frustration you might feel, we’ve put together a comprehensive, step-by-step guide to creating a website. Best of all, you won’t need a coder, web designer, or big budget to create one -- all you’ll need to do is follow the seven steps below. 1. Choose your CMS. The first thing you’ll need to do when creating a website is find the right CMS (content management system) for your business. There are plenty of free or budget-friendly site builders out there, but they aren’t all creat...

Have you ever presented results from a marketing campaign and been asked “But are these results statistically significant?” If you were feeling snarky, you might have responded “Well, the results are different from what we saw before. Isn’t that significant?” All kidding aside, as data-driven marketers, we’re not only asked to measure the results of our marketing campaigns, but also to demonstrate the validity of the data. Just recently, I had a call with a customer asking that exact thing. The two marketers had each created a version of a landing page and used HubSpot’s A/B testing functionality to collect the results. They had a friendly wager over which one would win. After a few days, they had the results; one had a slightly higher conversion rate, but they were left wondering if the results were statistically significant. (I’m going to guess that it was the person with the lower conversion rate that asked this question.) I love a little friendly competition -- my family still t...

Benjamin Franklin once said, “An investment in knowledge always pays the best interest.” That’s never been truer than it is today. With new technology emerging at breakneck speeds, there's a palpable pressure to continuously upskill. Whether you want that job promotion or to sidestep into a new field, you'll need to commit to learning new skills. However, learning new skills can be both time-consuming and challenging. In fact, according to Josh Kaufman, international bestselling author of The Personal MBA, it takes 20 hours to go from knowing nothing about a particular subject to being pretty good at it. Of course, if you want to become an expert -- well, that takes even longer. Blog posts and podcasts are great starting points for exploring a particular topic. But online business courses will provide you with the time and space you need to go deep and truly master a new skill. Plus, most courses are made up of on-demand videos and exercises that you can progress through at...

This is a guest post from William Youngs, Software Engineer, Daniel Alkalai, Senior Software Engineer, and Jun-young Kwak, Senior Engineering Manager with Tinder. Tinder was introduced on a college campus in 2012 and is the world’s most popular app for meeting new people. It has been downloaded more than 340 million times and is available in 190 countries and 40+ languages. As of Q3 2019, Tinder had nearly 5.7 million subscribers and was the highest grossing non-gaming app globally. At Tinder, we rely on the low latency of Redis-based caching to service 2 billion daily member actions while hosting more than 30 billion matches. The majority of our data operations are reads; the following diagram illustrates the general data flow architecture of our backend microservices to build resiliency at scale. Fig.1 Cache-aside approach In this cache-aside approach, when one of our microservices receives a request for data, it queries a Redis cache for the data before it falls back to a so...

Unknowingly, we carry our own implicit biases with us every day, even as we attempt to make casual conversation. For instance, your coworker might say, "Sorry I missed the meeting — my doctor was incredibly late to our appointment." Without thinking, maybe you respond, "Oh! I'm sure he had a good reason though, right?" After a pause, perhaps you recognize your mistake — Oh wait … why did I assume the doctor is a man? Language has the ability to build relationships and forge connections, but it's equally liable for creating barriers and impacting someone's sense of belonging. And feeling like you're able to bring your authentic self to work is undeniably critical. In fact, a sense of belonging can lead to greater retention rates and even result in higher customer satisfaction. Additionally, if your employees feel like they belong, they're more likely to be engaged and motivated at work, and you'll spark higher levels of psychological safe...

Blogs are all about you — what you want to write about, create, and share with the world. That's probably the best part about them:the opportunities are endless. You've probably come to this post because you know you want to start a blog, but have no idea what you want to write about, or how your blog can stand out against the millions of others published on the internet. For that, I refer you to the first paragraph of this post, as well as the ones to come. From music to marketing, the type of blog you create should be one catered to your interests. Without that motivation, it's unlikely that you will continue to update it. Here, we've cultivated a list of some of the more popular topics for blogs, as well as a section on blogs that typically make more money, to help you find inspiration to get started with your own blog. 1. Food As a self-proclaimed foodie, food blogs are my favorite types of blog. They usually follow a similar content format of categorically...

In 2019, Instagram Stories hit 500 million daily users. Since launching in 2016, the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat, TikTok, and its owner's own platform: Facebook Stories. Even if you've already published a handful on branded Stories, you still might want to up your game by making them even more engaging. After all, Stories can provide great benefits related to audience engagement, brand awareness, and even purchase-related conversions. Despite the growing number of benefits that Instagram Stories offers brands, crafting good content still takes time, energy, and brainstorming. Even when you put your best efforts into creating a Story, you might still find that it falls flat, sees a high drop-off, or shows other signs of low engagement. As you build your social media content strategy for 2020, you might be asking yourself, "What type of Instagram Story format do people ...

The next Super Bowl is coming. And as we get closer to the big game, Americans aren't just looking forward to the football -- they're also excited to see what the nation's big-budget brands will come up with for this year's ads. Because Super Bowl ads are so high-budget and infamous, many companies go to great lengths to keep them secret before they air. Some companies even add to the suspense of their ads by releasing teaser ads for their ads. (How meta.) To give you an idea of how mysterious, and exciting these teasers are, here's an example of one from Doritos, which features "Old Town Road" rapper, Lil Nas X:   But teasers aren't the only thing we can watch to prepare for the marketing marvels we might see on Sunday. To amp you up for this year's "Ad Bowl," I've collected some the best ads from the last decade and before. Be sure to check back, as we'll continue to add to this list as new teasers are releas...